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Abstract 04
Infographics

The Enterprise Identity Universe: Users, Non-Humans, and Consumers

TL;DR: As enterprises adopt more cloud services and automation, identity management now extends far beyond human users. Non-human identities such as API keys, OAuth tokens, certificates, and service accounts are essential for connecting systems and running automated workloads securely. This infographic explains the three major identity categories: users, non-humans, and consumers, and shows why organizations need a unified IAM strategy to manage access, reduce security risks, and protect every type of identity across the enterprise.

Aembit Team

Product & Research

Published Aug 2024

Updated Sep 2026

50:1

Non-human to human identities

18

Agent threat classes mapped

0

Long-lived secrets required

The Enterprise Identity Universe Users, Non-Humans, and Consumers
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Table of Contents

Welcome to the universe of enterprise identity, where managing more than just people is the new normal. As businesses increasingly rely on automation and cloud technologies, non-human identities (NHIs) have become a critical part of the security landscape. These include API keys, OAuth tokens, certificates, and service accounts, all essential for seamless system integration, automation, and security.

Our latest infographic, “The Enterprise Identity Universe: Users, Non-Humans, and Consumers,” provides a cosmic, er comprehensive, overview of the three main types of identities crucial for enterprise security. By exploring the unique challenges and solutions associated with human users, workload identities, and consumer access, this resource highlights the importance of a unified approach to management for all identity-kind.

Explore the infographic to see how effective workload IAM, alongside traditional user and consumer identity security approaches, can propel your organization to a mature strategy for safeguarding all identity types.

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