This simple kit is for using the Aembit logo in conjunction with our trademark guidelines.
Everywhere we communicate on behalf of Aembit, we want to honor the company’s foundation: it’s mission, vision, and values.
The vision of a company is how they see the future of this world.
The mission of a company is how it plans to contribute to this future vision.
Brand values is what the company stands for. Every brand decision (and other types of decisions) should be measured against these.
The brand feeling is the emotion we want it to represent and communicate. Here’s how we want Aembit to feel…
The brand look relates to the visual aspect of the brand. Here’s how we want Aembit to look…
The brand voice is how the copy communication sounds. The Aembit voice should sound like…
Aembit Orange is a key signifier for the brand. Use it to express brand pride with support from Pure White, Aembit Purple, and Aembit Yellow. These are the definitive colors that make up our primary color palette & should be used wherever possible.
#FF5417
Pantone 172C
Aembit Orange
Primary-600
#FFFFFF
Pantone 000C
Pure White
#291843
PMS Pantone 2695C
Aembit Purple
Secondary-600
#FFCC5B
PMS Pantone 135C
Aembit Yellow
Tertiary-500
Sometimes you need secondary colors in charts and graphs. Follow the text colors used for each.
#FFE6D2
Primary-100
#FFD4BB
Primary-200
#FFC2A3
Primary-300
#FF9970
Primary-400
#FF7946
Primary-500
#FF5417
Primary-600 (main)
#D94100
Primary-700
#EDEBEF
Secondary-100
#D5D1DA
Secondary-200
#A59DB0
Secondary-300
#81769F
Secondary-400
#45355D
Secondary-500
#291843
Secondary-600 (main)
#06000E
Secondary-700
#FFF6E6
Tertiary-100
#FFEFCF
Tertiary-200
#FFE8B8
Tertiary-300
#FFDA89
Tertiary-400
#FFCC5B
Tertiary-500 (main)
#FFB715
Tertiary-600
#E99A00
Tertiary-700
Use these in all of your presentations and marketing elements.
Be Vietnam Pro Semi-Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Be Vietnam Pro Normal
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The Aembit wordmark & icon are an important expression of our brand identity. By applying the wordmark in a consistent manner, it strengthens the recognition & visibility of our brand.
This is our primary logo. Note the horizontal lockup.
When the primary logo doesn’t fit your composition, use the vertical lockup.
The ‘e’ of the wordmark defines the specific amount of space that a logo must have on all sides, no matter where it is used. The reason for clear space is to ensure that a logo maximizes visibility & impact.
Our logo should always have space to breathe.
The space around our logo is important. Please don’t put stuff in it.
Follow these guidelines when using the logo on different types of backgrounds.
On light backgrounds, use our full-color logo.
On dark backgrounds, use our full-color logo with white text.
Need one color? Use one of our purple logos.
On darker colored backgrounds, use our white logos.
When downloading Aembit logos from our site, use the logos as they are. Do not attempt to recreate or move logo elements.
“aembit” should never be used without the icon.
Alternatives:
Use a vertical logo if horizontal space is limited.
Please don’t change the color of any parts of the logo.
Alternatives:
Use other pre-approved color options when the main logo doesn’t work.
Please kindly refrain from using a grayscale version of the logo.
Alternatives:
Use other pre-approved color options when the main logo doesn’t work.
Do not rotate the logo.
Alternatives:
Use a vertical logo if horizontal space is limited.
Do not change the logo elements’ proportions.
Alternatives:
Use a vertical logo if horizontal space is limited.
Please do not add shadows to the logo.
Alternatives:
Use other pre-approved color options when the main logo doesn’t work well on backrgound.
Please do not use logos that blend into the background.
Alternatives:
Use other pre-approved color options when the main logo doesn’t work well on backrgound.
Do not use logos that blend into the photography.
Alternatives:
Use other pre-approved color options when the main logo doesn’t work well on backrgound.
The Aembit shapes support the company vision and are also an important part of our brand identity.
Our product operates at the intersection of security and operational efficiency. These shapes emphasize intersections and collaboration and convey how your team works in unison with our product’s functionalities.
Use these shapes to support your messaging.
Always lighter in color and coming out of the screen.
Circles represent people, teamwork.
Shields represent security.
Lines represent the edges, boundaries, where Aembit exists.
Background of a blog post.
Background of a slide in a deck.
Same shapes, but deeper colors.
Behind product screens on website or blog posts.
Behind product screens in a deck.
For titles, always use AP style of capitalization.
